My Number One Bankable Tip When Using AI for Your Business
The ripple effects into your success will be immediate and epic.
Most people I talk to about generative AI and ChatGPT are not aware of how to actually use the tools to help them in their business. They login and write a poem, and get bored. But there is truly so much that be unlocked from this huge dynamic dataset, especially for entrepreneurs.
I have been in tech as an entrepreneur and a creative for over 20 years and I’ve never seen this kind of boost for business owners and content creators. Especially with content marketing being the number one channel businesses must use to connect with their audiences; how well and consistently you are able to use this channel can make or break your business.
So this is my top tip on where to start extracting some of this bankable magic out of AI as a business owner and content creator.
Finally Create a Brand Identity You Can Trust
The first thing any new business needs to do, create, discover and understand is what business you are building?
This is what I call your Brand North Star, and what is commonly know as your brand identity. While this is the first logical step, and honestly for a brand geek like me, the most fun, it can also become a swampy pile of weeds that just gets hard fast, and people tend to skip over it way too fast. Mainly because a new business doesn’t know the answers to core brand identity questions. Questions like, ‘Who is your product or service for, and what problem are you solving?’ Plus it’s almost impossible to get accurate information without actual clients, (outside of sending a survey to some friendly facebook groups.) Which while can be useful at best, is only a tiny sample of the people you need to survey to get real decision influencing data.
You need a clear and rock solid North Star to guide everything - the strongest businesses in the world are also the strongest brands.
Enter Generative AI and Large Language Models
With AI ChatBots and the huge datasets of information now available (called large language models}, all businesses can access comprehensive and enlightening feedback on the direction a brand needs to take.
Larger businesses have been known to spend tens of thousands of dollars, and weeks and weeks to build out brand identities and customer personas. Right now you can simply type into ChatGPT the basic parameters of a Brand ID and get hugely insightful answers. The thing is most small business owners are not actually used to working with a brand identity as a guiding star to shape their business, because it’s usually a bit half baked and can’t be trusted. So it’s a mindset shift to not only use AI for data gathering, but to put that Brand Identity into practice with out having the motivation that you spent a fortune to get it. Usually a business professional or brand consultant works with a business owner to extract and implement a brand identity into a business, you can now do this yourself in a flash.
This single point of clarity for your business, combined with a dedication to staying ON BRAND, is the best gift generative AI can bring to your business.
How to Discover Your North Star
So jump in today and start asking ChatGPT the questions you have about your brand identity.
BEGINNERS PROMPT [ Hi, please outline in detail the best practices for creating a Brand Identity for my new business.]
Using this answer will begin to frame what a Brand Identity is for you, if you get inspired just follow your intuition with the next question it brings up for you. In future posts I’ll be diving into each part and share more prompts to discover your Brand North Star. However I believe the best way to learn is to DO and DISCOVER, so go for it.
Mean time I’ll probably put the Golden Prompts for paid subscribers, please pledge in if you would like access in future posts.
Be Bold. Be Beautiful.
Bianca xo